Superior’s Greener Side
4/29/08

At CTIA 2008, we highlighted our ongoing effort to “go green” — for the sake of our environment and community. Our “green” display stressed key initiatives in our recycling effort: Remove, Reuse, Reduce packaging, utilization of Renewable and Recyclable resources and Revenue. To add greater emphasis to these initiatives, we displayed our new eco-friendly packaging* that:

• Eliminates excess inserts
• Increases renewable content by almost 60%
• Utilizes the same trays and lids across several SKUs
• Increases recyclable materials
• Reduces plastic and packaging materials by over 30%
• Increases the overall number of units per skid by 100%

(*Percentages based on recently a completed project; results may vary depending on package specifications.)

In addition to eco-friendly packaging, we also distribute eco-friendly products such as the Iqua SUN — the world’s first solar powered Bluetooth headset; and the Solio Charger — the most advanced hybrid solar charger available today. Both generate clean electricity directly from the sun, ultimately limiting traditional power sourcing that is harmful to the environment.

Along with efforts being made at our corporate offices and distribution centers, Superior is taking a stand to help protect the environment. Each year, billions of used batteries and cellphones are disposed of at solid waste facilities throughout the United States. As an active member of several recycling programs, we’re committed to doing our part to reduce landfill waste in an ongoing effort to save our planet’s natural resources. We’ve implemented an internal Thinking Beyond Today campaign involving newsletters and events aimed not only at educating employees about the importance of recycling, but encouraging them to do so at work as well as home.