Senior VP, Marketing & Business Development

Lee Batson

Lee Batson

Lee Batson began his tenure at Superior Communications in 2000. He has developed and implemented multifaceted product and service programs with suppliers and channel partners to enhance revenues as well as increase customer satisfaction and retail point of presence. These programs have been the basis for additional customer acquisition and retention efforts allowing for continued growth.

In addition to his numerous responsibilities, Lee oversees the operation of the following departments: Marketing, Product Marketing, the Creative Design Group, and Business Development.

Prior to joining Superior, Lee was Director of Product Planning at BellSouth where he was fully responsible for all accessory and handset program initiatives. His efforts included product selection, vendor selection, marketing program development and implementation, product quality and supply chain/operational enhancements in BellSouth’s domestic and international operations.

Lee graduated on the Dean’s List from Georgia State University with a Bachelor of Business Administration focused on operations management prior to his tenure at BellSouth. He enjoys spending time with his family, golf, and spending time at the lake and beach.