Market Research
Superior engages in ongoing efforts to collect primary and secondary research related to wireless accessories.  Working in partnership with a top market research firm, we have designed and conducted what we believe to be the most extensive consumer and retailer study related to wireless accessory market size, shopping patterns and preferences. We supplement this primary knowledge with ongoing analysis of industry and fashion trends, using the information to shape our product designs and promotional offerings.  Research findings are shared with Premium customers upon request.

Product Strategy
Our product management team works with clients to establish strategies for product selection and pricing.  Recommendations cover the split between OEM and aftermarket products, Bluetooth headset offerings, SKU management for carrying products, and upselling of charging devices.  Once we help an account to establish an ongoing strategy, our team can proactively assist in product selection and development for new handset launches.

Promotions
Our marketing team assists your marketing team with development and execution of consumer promotions, including concept development, asset development and management, and ROI analysis.  Previous programs have included gifts with purchase, rebates, bundles supported by in-store POP, and on-line special offers.  We also have experience developing and managing incentive programs for your sales staff.

Communications
Our creative team can provide digital photography, design and copywriting to assist your marketing team with development of internal and external communication tools.  Tools we currently create for Premium customers include Product Launch Kits, sent to regional sales managers and corporate executives; Compatibility Matrices, which picture accessories compatible with top-selling handsets; digital “e-fliers” used to communicate accessory launches and policies to retail managers, and more.  Any need that you have for images, copy, graphic or digital design can be met by our team.

Merchandising
Superior will design and develop retail merchandising displays including fixtures, fixture accessories and signage for use in your retail location.  We also design plan-o-grams and consult with clients about the best methods for merchandising accessories. We will reset a limited number of stores and create instructions for rolling out our accessory merchandising recommendations in all your stores.