Brand
Our graphic designers use your brand identity to create custom artcards, incorporating product compatibility, features, instructions and warranty information. In addition to your-brand packaging for aftermarket products, Superior has permission to package many OEM products in carrier co-branded packaging. This strategy keeps your brand foremost and provides consistency in your stores.
Design
Superior employs packaging engineers and designers adept at creating structural designs in both thermoform and paperboard. We offer several base design shapes that bring consistency to your retail plan-o-gram, and use form-fitting inserts to display the product within the package. We also develop unique packages at the request of our customers to help differentiate particular products or lines. Recent initiatives have included a “touch and feel” case that is nonetheless secure, and a “green” packaging initiative in line with new environmental laws.
Assembly
Designs optimized for cost- and time-efficient assembly, combined with automated equipment and a skilled labor force, allow us to create finished goods in the United States, but very quickly and competitively. Automated equipment includes RF sealing machines, inline clamshell packaging lines, automated labeling systems and carton erectors, and pallet stretch wrap machines. Our process includes packing against a quality-controlled Bill of Materials, as well as full inspection by a QC team at the end of the line.
Bundling
Combining multiple products into one promotional package has proven to increase attach rates. Promotional bundles have been marketed with success as phone “starter kits” and also as gift packs during holiday seasons. We can bundle products from multiple suppliers into one package as well as bundling with handsets.
Finishing
For tamper-proof packaging, Superior offers optional heat sealing of clamshells and can shrink-wrap or apply sealing labels to paperboard cartons. We have equipment to generate and apply UPC labels with customer bar codes or other customized fields such as pricing or cross-reference numbers. We also can create and apply promotional labels.