CTIA STUDY FORESEES WIRELESS INDUSTRY'S GROWTH
The use of mobile devices has grown immensely in recent years, allowing people to connect with each other from almost anywhere. Today, there are approximately 302 million mobile subscribers in the U.S., which puts the wireless penetration rate at an impressive 96%. A recent study from CTIA (Cellular Telecommunications Industry Association) details many interesting facts about the U.S. wireless industry, including overall market facts and consumer usage data.
Mobile devices have become a lifeline for most of us. Over 82% of U.S. adults have a mobile phone and as of last year, 29.7% cut all ties with their traditional landlines and made the move to a wireless-only household (only 8.4% were wireless-only households in 2005). Even the younger generations contribute to the mobile phone obsession with 75% of children ages 12-17 stating that they regularly use a mobile phone. As evidence that consumers value their mobile devices, they spend more than $63 billion worldwide on accessories for these gadgets; the average U.S. consumer spends $60 over the lifetime of their handset.
Consumer obsession with social media and the ability to access information instantly has given Internet and data usage a huge boost; the U.S. sets the bar with the most mobile Internet users than any other country in the world. From December 2009 to December 2010 wireless data traffic more than doubled (from 107.8 billion MB to 226.5 billion MB) and is projected to reach 35 times that volume of traffic by 2014. Tablets have played a big part in consumer Internet obsession as it provides them with a smaller, portable version of their personal computers. By 2015, tablets will surpass laptop sales with one-third of U.S. consumers owning one.
Over 630 different handsets and devices are manufactured for the U.S. market and with the average price of a smartphone falling more than 50% in the last four years, consumers are bound to find the perfect device for their needs. It's remarkable how the wireless industry has changed in just the last ten years: in 2000, there were 109 million subscribes using 258.8 billion minutes; by 2010, there were more than 300 million subscribers using more than 2.2 trillion minutes, exchanging more than 2.1 trillion text messages and accessing 388 billion MB of data.